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Shawn Gensch // Chief Marketing Officer, Sprouts Farmer’s Market

Shawn Gensch, Chief Customer Officer of Sprouts Farmers Market, expands on the value of creating personal and human connections through marketing a grocery brand. He shares the power that social media, the launch of the new website and app and digital marketing has had on the retail grocer’s ability to listen to and share their community’s stories. These tools have allowed Sprouts expand the brand to truly build community, educate people and offer a meaningful in-store experiences for their customers.

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