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Sarah Quinlan // Vice President of Market Insights, Mastercard

Sarah Quinlan, the Vice President of Market Insights at Mastercard, explains new consumer trends in the marketplace and how retailers should use this information to shift their focus and strategy. In her discussion, Quinlan talks about trends in e-commerce and generational spending and shares that the millennial customer is a new form of consumer retailers haven’t catered to before. Baby boomers shop and use their money differently than the current generation driving the market, and so should companies looking to improve.

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