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Luke Chatelain // Vice President of Innovation and Digital Product, West Elm

Luke Chatelain, the Vice President of Innovation and Digital Product for West Elm, shares how West Elm has been adapting to the new modern mobile web. West Elm felt that no other companies in the industry seemed to do mobile effectively. West Elm was determined to create the best experience on all platforms, including mobile, while keeping all channels unified. This introduces the progressive web app innovation and ensures a streamlined experience for the shopper.

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