Karen Katz, CEO, retired, of Nieman Marcus began her tenure at the retailer just weeks after the launch of their ecommerce business in 1999. She shares that while the methods have changed with the development of new technology, Nieman Marcus has always focused on the goal of having a seamless experience from online to in-store for every customer. This technology, put in the hands of store associates, allows the retailer to build on the hallmark of their business, which is, and always has been, a relationship focused experience.