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JK Symancyk // CEO, PetSmart

JK Symancyk, CEO of PetSmart shares a glimpse into his corporate strategy as a company leader. He shares the importance of consumer relationships and building trust between your customer in the pet business. Symancyk discusses how PetSmart has utilized personalization as well as their involvement in each individual PetSmart community. While they may be the largest market share holder in the pet business, giving back has always been top of mind for their company.

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