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Jeffery Sears // Co-founder & Former CEO, PIRCH

Jeffery Sears, Co-Founder and former CEO of PIRCH, shares insight on the transformation of the shopping experience for customers. Customers are transforming, just like retailers are, into being more tech savvy. Companies need to remember it’s not all about the act of selling products, but also the ability to build relationships. When a customer walks into your retail store, you have one job: to make sure their time in your store is the best part of their day.

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