Greg Creed // CEO, Yum! Brands

Greg Creed, CEO of YUM! Brands shares how branding has impacted their company. He shares a great analogy of how strong brands need to direct their marketing to act as a “magnet” to attract consumers today. This requires marketing to be impactful and differentiated from competitors to not get lost in the sea of messages. Greg stresses the importance of constantly innovating brands and products to meet the ever changing needs of the consumer.

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