Back

Greg Creed // CEO, Yum! Brands

Greg Creed, CEO of YUM! Brands shares how branding has impacted their company. He shares a great analogy of how strong brands need to direct their marketing to act as a “magnet” to attract consumers today. This requires marketing to be impactful and differentiated from competitors to not get lost in the sea of messages. Greg stresses the importance of constantly innovating brands and products to meet the ever changing needs of the consumer.

Sponsored By

You may also like

Rich Lennox // Chief Marketing Officer, Macy’s
Rich Lennox, Chief Marketing Officer of Macy’s, shares the company’s [...]
Tom Schwarztrauber // Director, Global Category Management & Strategic Planning, Nestle Purina
Tom Schwartztrauber, Director of Global Category Management and [...]
Sarah Quinlan // Senior VP, Market Insights, Mastercard
Sarah Quinlan, SVP of Market Insights for Mastercard, expands on how [...]
Shawn Gensch // Chief Marketing Officer, Sprouts Farmer’s Market
Shawn Gensch, Chief Customer Officer of Sprouts Farmers Market, [...]
Karen Katz // CEO, Retired, Neiman Marcus
Karen Katz, CEO, retired, of Nieman Marcus began her tenure at the [...]
Rachel Shechtman // Founder and CEO, Story
Rachel Shechtman, Founder and CEO of Story, dives into the history and [...]
Kenneth Cole // Founder, Executive Chairman and Chief Creative Officer, Kenneth Cole Productions
Kenneth Cole, Founder, Executive Chairman and Chief Creative Officer [...]
Terry Lundgren // CEO, Retired, Macy’s
Terry Lundgren, CEO and Chairman of the Board, retired, of Macy's [...]
Kian Gould // CEO and Founder, AOE
AEO is one of the largest E-commerce implementation companies in [...]

Page 1 of 2