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Carlos Salcido // Vice President of Marketing at El Palacio de Hierro

Carlos Salcido, Vice President of Marketing with El Palacio de Hierro, shares how Mexico creates “wow” factors for their customers. Customers are not only looking for good quality products and great customer service, but also experiences they can take away and that will make them feel a part of something. El Palacio de Hierro creates huge, exciting events for their loyal customers in order to create that “wow” factor and increase sales, which their customers look forward to every year.

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