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Brian Amkraut // Executive Vice President of PetSmart

Brian Amkraut, the Executive Vice President for PetSmart, discusses the recent growth in the pet industry. The pet industry is huge due to 95% of consumers reporting that they treat their pets like members of the family. This family member needs food, a bed, clothing, and special presents just like a human does. Amkraut shared that PetSmart differentiates themselves by their pet services, adoption centers and a large ecommerce platform creating a strong, competitive edge over their competitors.

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